Customer Churn in Telecommunication
In this chart, we observe the top 5 churn reasons. Among them, the most prevalent reason, occurring 313 times, is related to competitor devices outperforming ours. This suggests that our current offers may not be as compelling as those offered by competitors. Additionally, it highlights a need for proactive customer query resolution to enhance overall satisfaction. We've enhanced our analysis by introducing location-baseds Segmentation to identify churn patterns. Upon closer examination, San Diego emerges as the location with the highest churn rate, accounting for 185 customers (64% of total churn). Following closely is Los Angeles, where 78 customers (26%) have shown comparatively higher churn rates than other locations. Delving further into our customer base, we've categorized churn based on contract durations. Our data reveals that month-to-month contract customers constitute the highest churn rate, representing 45.84% of total churn. In contrast, one-year contract customers